How to Scientifically Increase Your Conversion Rate ECommerce Articles | July 10 Kent Tekulve Jersey , 2008 If something isn't pulling in the results you want, create other versions and test them against each other so you can come up with a winner! You should test headlines, graphics, sales offers, price, and different opt-in methods. There is nothing that can't be improved. The only way to determine whether the new or old version pulls better results is to TEST.
Success in business requires a willingness to measure your performance.
So the most important message we can convey is that you must test everything!
Your preferences and likes and dislikes do not matter.
The market place dictates what they like and what they will respond to.
If something isn't pulling in the results you want Roberto Clemente Jersey , create other versions and test them against each other so you can come up with a winner!
You should test headlines, graphics, sales offers, price, and different opt-in methods. There is nothing that can't be improved. The only way to determine whether the new or old version pulls better results is to TEST.
How do you go about testing? It's simple. Create 2 pages with the same content. Try one header in blue font, and one in red font Willie Stargell Jersey , or one with your price as $19.95 and another at $29.95.
Then drive traffic to each page, and after about 100 actions on each page (or 200 total actions), you can determine which pulled the best results.
There are many different software programs, such as Split Testing Pro which help you run tests. You will often hear these tests referred to as split tests or AB splits.
Google AdWords allows you to split test ads in your PPC campaigns.
Some true examples of split tests:
A sales letter site with a header graphic and one without were split tested. The one without the graphic header resulted in a 35% sales increase!
Without spending any extra money, by simply improving one thing on the site, that person was able to increase SALES by 35%. That is pretty powerful.
A shadowed back ground on a sales letter produced a 33% increase in sales over a sales letter with no shadowed background.
I share these examples so you can see the power of testing and understand that minor improvements can have large impacts on your bottom line.
Read up yourself or hire a consultant to learn the basics.
Purchase your testingtracking software (there are software programs that will deliver one page to half your visitors and the other page to the other half - you simply login, look at the winner, pull the loser and start on your next test)
Start testing.
The top areas to start testing are:
Price Headlines Sub-heads Photo vs. no photo Testimonial vs. no testimonial Get creative.
Two important keys to testing:
Limit one thing per test so you can get an accurate response (or look into multi-variate testing)
Never stop testing!
This is a brief overview to help understand the basic concepts. To learn more, consider hiring a professional to either run tests for you, or teach you how.
Article Tags: Sales Letter
Installing Your Own Custom Home Theater Is Easier Than You Think
Posted by nick_niesen on November 1st, 2010
The installation of a home theater entertainment system in the comfort of your own home can revolutionize the way you experience movies Jake Arrieta Jersey , music, your favourite TV programmes and more.
There are many options to consider when purchasing the best home theater equipment - and luckily there is now greater choice than ever when it comes to custom home theater design, packages, set-up and accessories. For instance, wireless home theater systems and speakers have become more popular in recent years, as they offer greater style and compactness Aaron Nola Jersey , and allows for a more spacious home theater room; and "home theaters in a box" are advertised as providing a simple introduction to entertainment centers. Home theater stores are also willing to combine top quality individual parts (such as custom home theater projectors, speaker systems, DVD players, receivers and screens) in whatever way you choose, and for cheaper than you might expect.
Additionally, building your own custom home theater system is increasingly simple and cost effective. Many home theater magazines and webzines offer useful information on custom home theater construction: including practical instructions such as home theater plans and layout advice Rhys Hoskins Jersey , audio system plans (including surround sound), DIY wiring diagrams and advice on custom home theater electronics.
Websites can also provide you with expert-quality home theater reviews on products from high street companies such as Sony, Yamaha, Panasonic, Pioneer, Bose Maikel Franco Jersey , Onkyo and Samsung - often complete with photo galleries - so that you stay informed whether you choose to buy online or not.
If you have a custom home theater idea you are unsure about, or simply want to discuss, you may also find it valuable that a lot of these websites contain forums in which you can exchange ideas and suggestions with others planning to build their own home theater. Whichever home theater option you chose, the web is a valuable resource that can be a great aid when deciding on the best entertainment center for you.
Buying or creating a custom home theater may be more than just a purchase - it can turn into a lifestyle! This is reflected in the vast array of home theater accessories and furniture available, from décor such as custom cabinets and speaker stands, to time- and trouble-saving items like the Home Theater Master聶 - an acclaimed universal remote control.
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