Healthcare Marketing: Marketing a Medical Practice Health Articles | October 6 Wholesale Eddie Goldman Jersey , 2010 One of the biggest questions of healthcare marketing is how to make a medical practice more profitable. Healthcare Marketing Center of Excellence, through 8 years of research gathered from over 3,300 ...
One of the biggest questions of healthcare marketing is how to make a medical practice more profitable. Healthcare Marketing Center of Excellence, through 8 years of research gathered from over 3,300 consultations in medical practice marketing Wholesale Cody Whitehair Jersey , answers: "By focusing on attracting Pre-Screened and Pre-Qualified patients to Highly Specialized Practitioners"
Here are a few steps of making your medical practice marketing successful:
Establish clear goals when marketing your medical practice. What do you want your practice to be recognized for? Devote time for research about patient demographics Dedicate a budget with a goal of returning at least 3x ROI Hire, Train, and develop professionals in your practice that will help you reach those goals Develop a medical practice marketing campaign that speaks to the goals set in Step 1
The preliminary steps will allow your medical practice marketing campaign to continue without a hitch as the underlying support structure is established.
Understand that a medical website is NOT the only thing you should do in a medical practice marketing campaign.
A medical website is like a beautiful new office in the middle of nowhere. No matter how gorgeous it is... it needs to be found in order to be appreciated.
A Medical Practice Marketing campaign should ALWAYS consist of multi-channel healthcare marketing.
Plan full SEO and SEM Focus on in-office marketing Develop brochures, logos, posters Wholesale Leonard Floyd Jersey , email newsletters, and ads Reach out to the community Connect with Referring Physicians Spend time gathering patient and physician testimonials.
No Medical Practice Marketing campaign can be complete with the final take-away: In order to achieve the goals of the campaign, practitioners must focus on achieving highest standards of patient care and satisfaction.
Article Tags: Medical Practice Marketing, Practice Marketing Campaign, Healthcare Marketing Wholesale Eddie Jackson Jersey , Medical Practice, Practice Marketing, Marketing Campaign
Home Diagnostics Market Demand And Trends Till 2021 Business Articles | July 28, 2017 Demand for home healthcare products has increased dramatically in the recent past. Home diagnostic test kits are becoming popular globally, and are altering patient path. With these test kits Wholesale Tarik Cohen Jersey , patient...
Demand for home healthcare products has increased dramatically in the recent past. Home diagnostic test kits are becoming popular globally, and are altering patient path. With these test kits, patients can perform primary diagnosis at home, and decide for further plan of action for confirmed disease diagnosis treatment. Home diagnostics tests are low cost alternatives to subvert time consuming and expensive trip to a physician. These tests provide results in short period of time, and do not require laboratory setup or technical knowledge for analyze results. These convenient tests can be performed privately Wholesale Jordan Howard Jersey , thus avoid complications sue to late disease diagnosis. This has been a major merit for diagnosis of sexually transmitted diseases (STDs) and pregnancy, where teenagers are reluctant to visit physicians. Due to these factors, the home diagnostics market is growing rapidly.
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According to Clinical Laboratory Improvement Amendments of 1988 (CLIA) certain FDA cleared tests are waived which include home use tests and tests approved for waiver under the CLIA criteria. By the CLIA law, waived tests are those tests that are determined by CDC or FDA to be simple enough that there is little risk of error. Glucose detection Wholesale Roquan Smith Jersey , cholesterol detection, pregnancy tests, and various other tests are waived; currently, more than 40 tests have been approved for certificate of waiver. This has also provided necessary leverage for the market to grow in the U.S. North America currently accounts for largest market share in the home diagnostics market. High medical treatment cost and complex insurance procedures provokes more number of patients to opt for home diagnostic test kits. The trend for home diagnostics is increasing rapidly in the Asia Pacific region. Although currently pregnancy testing segment accounts for largest share, other prominent segments include diabetes testing Wholesale Khalil Mack Jersey , and infectious disease testing with major focus on HIV and Hepatitis testing.
Key players in the home diagnostics market include Alere, Inc., Abbott Laboratories, Danaher Corporation, BioRad Laboratories Wholesale Riley Ridley Jersey , Roche Diagnostics, Becton Dickinson & Company, Zoetis, Inc. and various others.
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